Selasa, 19 September 2017

Get Free Ebook Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke

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Get Free Ebook Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke

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Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke

Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke


Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke


Get Free Ebook Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke

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Managing Services: Using Technology to Create ValueBy Mark M. Davis, Janelle N. Heineke

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.

  • Sales Rank: #6158648 in Books
  • Published on: 2002-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 8.00" w x .75" l,
  • Binding: Hardcover
  • 443 pages

About the Author
Mark Davis teaches at Bentley College.

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Kamis, 14 September 2017

Download Ebook Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler

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Download Ebook Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler

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Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler

Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler


Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler


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Creative Strategy in AdvertisingBy Bonnie L. Drewniany, A. Jerome Jewler

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

  • Sales Rank: #60797 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2013-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .70" w x 8.00" l, 1.30 pounds
  • Binding: Paperback
  • 336 pages
Features
  • Used Book in Good Condition

About the Author
Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications.

A. Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. He is a graduate of the University of Maryland with a BS in Journalism and an MA in American Civilization. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation.

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Kamis, 07 September 2017

PDF Ebook The Now Habit

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PDF Ebook The Now Habit

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The Now Habit

The Now Habit


The Now Habit


PDF Ebook The Now Habit

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The Now Habit

Product details

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margin: 0.5em 0px 0em 25px !important;

}

Audible Audiobook

Listening Length: 7 hours and 29 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: November 29, 2006

Whispersync for Voice: Ready

Language: English, English

ASIN: B000LC4ASU

Amazon Best Sellers Rank:

I really should wait until I've finished the book, but I've already seen enough results that I can't procrastinate on this review!The message, tone and style won't be for everyone, but it works for those of us who need a heart-centered approach. Start reading, notice what resonates, and when a possible option occurs to you, just try it. That's how I have ended up with a system of planning documents that enabled me to make a full stir-fry dinner in the evening in the middle of a work week.I'm generally too exhausted to cook at night during the week, to the point that food spoils in the fridge because my good intentions to eat healthy just aren't enough. But an affirmation came to me while reading: "When I am crystal clear on the very next step, I can do anything." So I wrote everything down, followed the plan to the letter, and it worked. Doesn't sound like much, but trust me, this is revolutionary in my little corner of the world. The stir-fry was a successful test case, and now I'm working on other plans and things are starting to shift.I've read a lot of books on procrastination. This one is different.

I'll tell you what. This book took me 5 months to get through, because, well- I procrastinate. I'm not even done with the book. My biggest struggle with it, has been just how much planning, thought and analysis he asks for to change the habits. Thats precisely why I procrastinate. Because I hate planning, thought and analysis. Asking me to, each week, create an 'unschedule' , or the dreaded 'look at your life in 3 days' which by the way took me 3 months to do, or 'do this or do that'. I mean really, that's not how procrastination works. I think, if you have a therapist, like he was to his clients, it would be an easier habit to dismantle, but the book... though I now understand that it's anxiety behind it, and what is behind that... the book... it was a drag and the exercises are not procrastinator friendly. I procrastinated them all myself.

No matter what review you read or how you slice this book's content, you will gain enough insight to cover the cost, again - no matter what. Buy it. Don't hesitate - buy it. Or try to find it at the library, even the previous version will do. Steal it from a friend - just get this book asap!At first I hesitated to read the reviews, because "The Now Habit" just sounded so gimmicky to me. I shudder to think that I would have missed out on finally changing something so close to my core that I never realized it was the root of so much anxiety and lower quality of life.After reading reviews, I was well... desperate to buy this book. But being cheap and using the super saver option, I was told it would take 8-10 days to get here. So I immediately looked it up at the library, and they had a copy! So I raced down to the city library and signed it out. I was alarmed at the publish date... in the late 80's! Uggg, I had found the previous version. Weighing the investment of time (in reading a version of a self-help book 23 years old), I figured I should probably just read the older version and compare it to the newer version one it arrived.I was absolutely stunned that this book is perfectly timeless. Reading this previous version just enhanced how potent and accurate the concepts are in this book. I found myself thinking... I could have had a completely different life if I'd found this book all those years ago.When the new version arrived, I actually couldn't find any difference. There were probably some edits in there somewhere, but even the names and references in some of the charting tools were the same. So I (and you) would do perfectly as well finding that older version at the library. Again, I know I'm probably being annoying at this point - find ANY copy of this book!The Now Habit does focuses on the root - it deals with the REASONS we procrastinate. It approaches procrastination for what it is - a symptom of a past experience, an irrational fear, or a variety of other reasons. Finally I've found a book that fixes the real problem. The bad habits just melt away afterwards.I wish I could attach an emotion to my review, to explain how life changing this book was for me. I am a person who deals with concepts and practical wisdom. Dealing with symptoms or gimmicks will never work on me. I need to know what's at the root so that I can change my frame of mind from the ground up.I am so much happier now and enjoy my time. There's so much less anxiety in my life now - I've pretty much done all that I was procrastinating. I've never felt this way before, and I'm 40.If you still aren't convinced to buy, at least check the library. Borrow it, buy it, steal it... get this book!

This book changed my life. I dont know why, maybe it was the timing, or the way I came by it. But I was struggling with writers block in a major way. I felt overwhelmed and very unhappy. I got the audiobook for this and it was like someone was describing my thoughts exactly as they were. And better than I could have. Just hearing his explanation of the cause of procrastination blew me away. It made so much sense. I had never heard it said the way he did. Im thankful and grateful for getting this.

This book has really helped me stop beating myself up and get my Master's thesis done. I was tired of looking at the project but couldn't enjoy the rest of life because of the guilt of not having it finished. The author has a positive attitude about human nature and helped me to recognize some of my most anti-productive habits, while emphasizing that you don't develop these habits because you're a bad person! His explanation of why and how people procrastinate really rings true with my experience. It's great to know you are not alone in procrastination. He uses a lot of useful examples of procrastinators he's worked with, which includes quite a few graduate students. I've bought copies of it for my classmates who are in the same boat trying to get their theses done as well. When I hand final copies of my thesis in to my committee members, they are getting copies of this book, too, to pass on to future "stuck" students.I'm not big into eastern philosophy, but there is something about this book that helps you become more honest with yourself, face your problems, think more clearly, and perhaps even establish a better connection with your true self (if that makes any sense!). The book focuses on getting the work done, but in the process real personal growth happens.

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